Discover a Scent
View Cart

Life is better when you smell nice.


Soohyang Story

Soohyang means excellent fragrance and our founder, Kim Soohyang, always knew she was destined to create her own fragrance company.

A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning. 

There are 33 types of basic fragrances at Soohyang. We designed a variety of scents, in the hope that every customer can find a scent they fancy. You can choose one of our scents on its own, but they can be reinterpreted by using multiple scents at the same time. The 33 types of fragrances are produced in different categories, to invite our customers to experience them in diverse ways.

We believe a good fragrance can influence life in a positive way. All Soohyang products are manufactured in Korea.


Villa Soohyang

The House of Scents

The address where Soohyang first opened is 565 Itaewon-dong. This address became the name for our first fragrance 'Itaewon 565'. It is still our best-seller, loved by many and our signature scent.

Our second store, the flagship of Soohyang in Gangnam, gave its name to Soohyang's second signature scents, 'Gangnam 8'. The distinctive blue Villa Soohyang is a hidden gem and although hard to find, has became a well-known place for those curious about unique and beautiful fragrance.


Our Stores

South Korea

Villa Soohyang

551-8 Sinsa-dong, Gangnam-gu, Seoul

+82 (0)2 516 5518

Shinsegae Duty Free Gangnam

2F, 176 Sinbanpo-ro, Seocho-gu, Seoul

+82 2 6288 0798

D6 Doota Duty Free, Seoul

+82 (0)2 3399 9329


The Conran Shop Paris

117 rue du Bac, Paris 75007, France

+33 (0)142841001


Fred Segal

No. 176, Section 4, Zhongxiao East Road, Daan District, Taipei, 106 Taipei, Taiwan

+886 27785068


Ludwig Beck AG

Marienplatz 11 80331 München

Ludwig Beck 5 Höfe

Theatinerstraße 14 80333 München

Ludwig Beck Online

Shop Online

Hong Kong


Shop L202, The ONE, 100 Nathan Road, Tsim Sha Tsui, Kowloon


Silvercord, 2F, Tsim Sha Tsui, Kowloon


Langham Place, L3, Mong Kok, Kowloon


i.t blue block 6F Hysan Place, Causeway Bay



United Kingdom

Fenwick GF

63 New Bond Street, London

The Conran Shop Chelsea

Michelin House, 81 Fulham Road, London, SW3 6RD

020 7589 7401

The Conran Shop Marylebone

55 Marylebone High Street, London, W1U 5HS

020 7723 2223

The Conran Shop at Selfridges

Selfridges & Co. Lower Ground Floor, 400 Oxford Street, London W1A 1AB

0207 3183 791

The Conran Shop


United States

Barneys New York

Madison Avenue Flagship, Foundation Level, 660 Madison Ave, New York, NY 10065


Shinjuku Lumine

2F Petit Jardin des PARFUMS, Tokyo


the balancing

Floor 2/4, NO.8, North Caoxi Road, Xuhui District, Shanghai, China


No.405, Julu Road, Shanghai, China

+86 21 62256273


The Beast Shop



No.7 Donghu street, Shanghai

+86 21 6466 7709


Itis Cafe Flower Boutique, Luxury Gallery "Sady Pobedy"

10th April Sq., Odessa


Head Office

52-1 Nonhyun-ro 159 gil, Gangnam-gu,
Seoul, South Korea
+82 (0)2 516  5618 

Overseas Sales Inquiry

Shop Online