Enjoy free shipping worldwide for purchases over 250USD!


<Soohyang Bakery> - 2018 Scented Calendar

Discover a Scent
View Cart

Life is better when you smell nice.


Soohyang Story

Soohyang means excellent fragrance and our founder, Kim Soohyang, always knew she was destined to create her own fragrance company.

A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning. 

There are 33 types of basic fragrances at Soohyang. We designed a variety of scents, in the hope that every customer can find a scent they fancy. You can choose one of our scents on its own, but they can be reinterpreted by using multiple scents at the same time. The 33 types of fragrances are produced in different categories, to invite our customers to experience them in diverse ways.

We believe a good fragrance can influence life in a positive way. All Soohyang products are manufactured in Korea.


Villa Soohyang

The House of Scents

The address where Soohyang first opened is 565 Itaewon-dong. This address became the name for our first fragrance 'Itaewon 565'. It is still our best-seller, loved by many and our signature scent.

Our second store, the flagship of Soohyang in Gangnam, gave its name to Soohyang's second signature scents, 'Gangnam 8'. The distinctive blue Villa Soohyang is a hidden gem and although hard to find, has became a well-known place for those curious about unique and beautiful fragrance.


Our Stores

South Korea

Villa Soohyang

551-8 Sinsa-dong, Gangnam-gu, Seoul

+82 (0)2 516 5518

D6 Doota Duty Free, Seoul

+82 (0)2 3399 9329

Hong Kong


Festival Walk, LG2-30, Kowloon Tong, Kowloon


Shop L202, The ONE, 100 Nathan Road, Tsim Sha Tsui, Kowloon


Silvercord, 2F, Tsim Sha Tsui, Kowloon


Langham Place, L3, Mong Kok, Kowloon


i.t blue block 6F Hysan Place, Causeway Bay


Shop 412, New Town Plaza, Sha Tin

United States

United Kingdom

Fenwick GF

63 New Bond Street, London


Shinjuku Lumine

2F Petit Jardin des PARFUMS, Tokyo


the balancing

Floor 2/4, NO.8, North Caoxi Road, Xuhui District, Shanghai, China

The Beast Shop



No.7 Donghu street, Shanghai

+86 21 6466 7709

Head Office

52-1 Nonhyun-ro 159 gil, Gangnam-gu,
Seoul, South Korea
+82 (0)2 516  5618

Overseas Sales Inquiry


Shop Online