Life is better when you smell nice.
Soohyang means excellent fragrance and our founder, Kim Soohyang, always knew she was destined to create her own fragrance company.
A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning.
There are 33 types of basic fragrances at Soohyang. We designed a variety of scents, in the hope that every customer can find a scent they fancy. You can choose one of our scents on its own, but they can be reinterpreted by using multiple scents at the same time. The 33 types of fragrances are produced in different categories, to invite our customers to experience them in diverse ways.
We believe a good fragrance can influence life in a positive way. All Soohyang products are manufactured in Korea.
The address where Soohyang first opened is 565 Itaewon-dong. This address became the name for our first fragrance 'Itaewon 565'. It is still our best-seller, loved by many and our signature scent.
Our second store, the flagship of Soohyang in Gangnam, gave its name to Soohyang's second signature scents, 'Gangnam 8'. The distinctive blue Villa Soohyang is a hidden gem and although hard to find, has became a well-known place for those curious about unique and beautiful fragrance.
CGV x Beauty and the Beast x Soohyang
Seoul Living Design Fair
Innisfree Xmas Collection
GS Home Shopping
Kimchi Museum by Pulmuone
Around the Corner
South Lane Hong Kong
Musical ‘Last Empress”
Innisfree X-Mas Collection
Magic in the Moonlight’
The Bay 101
The Plaza Hotel
We believe that every personality in the world can be expressed through fragrance. We have worked with various companies to produce interesting creations. We create customized scents that match your brand personality and suggest a design and promotion to match it. All products are produced and packaged in-house.
Soohyang’s signature item. Each of our candles is in our trademark pink package, with a customisable label, adored by people all over the worldInfo
Scented home spray for your space can be used in various ways such as on fabric or in the airInfo
Delicate scent for small space such as wardrobes, drawers or next to the bedInfo
551-8 Sinsa-dong, Gangnam-gu, Seoul
+82 (0)2 516 5518
D6 Doota Duty Free, Seoul
+82 (0)2 3399 9329
Festival Walk, LG2-30, Kowloon Tong, Kowloon
Shop L202, The ONE, 100 Nathan Road, Tsim Sha Tsui, Kowloon
Silvercord, 2F, Tsim Sha Tsui, Kowloon
Langham Place, L3, Mong Kok, Kowloon
i.t blue block 6F Hysan Place, Causeway Bay
Shop 412, New Town Plaza, Sha Tin
63 New Bond Street, London
2F Petit Jardin des PARFUMS, Tokyo
Floor 2/4, NO.8, North Caoxi Road, Xuhui District, Shanghai, China
The Beast Shop
No.7 Donghu street, Shanghai
+86 21 6466 7709
52-1 Nonhyun-ro 159 gil, Gangnam-gu,
Seoul, South Korea
+82 (0)2 516 5618
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