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Life is better when you smell nice.


Soohyang Story

Soohyang means excellent fragrance and our founder, Kim Soohyang, always knew she was destined to create her own fragrance company.

A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning. 

There are 33 types of basic fragrances at Soohyang. We designed a variety of scents, in the hope that every customer can find a scent they fancy. You can choose one of our scents on its own, but they can be reinterpreted by using multiple scents at the same time. The 33 types of fragrances are produced in different categories, to invite our customers to experience them in diverse ways.

We believe a good fragrance can influence life in a positive way. All Soohyang products are manufactured in Korea.


Villa Soohyang

The House of Scents

The address where Soohyang first opened is 565 Itaewon-dong. This address became the name for our first fragrance 'Itaewon 565'. It is still our best-seller, loved by many and our signature scent.

Our second store, the flagship of Soohyang in Gangnam, gave its name to Soohyang's second signature scents, 'Gangnam 8'. The distinctive blue Villa Soohyang is a hidden gem and although hard to find, has became a well-known place for those curious about unique and beautiful fragrance.


Our Stores


Ludwig Beck AG

Marienplatz 11 80331 München

Ludwig Beck 5 Höfe

Theatinerstraße 14 80333 München

Ludwig Beck Online

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Hahnenstr. 20 50667 Köln Germany

Access Site

South Korea

Villa Soohyang -Flagship store

551-8 Sinsa-dong, Gangnam-gu, Seoul

+82 (0)2 516 5518


The Conran Shop Paris

117 rue du Bac, Paris 75007, France

+33 (0)142841001

BLUSH Concept Store

3 Rue des Quatre Chapeaux, 69002 Lyon

+33 4 78 92 42 30



Fred Segal

No. 176, Section 4, Zhongxiao East Road, Daan District, Taipei, 106 Taipei, Taiwan

+886 27785068

China - Hong Kong


Shop L202, The ONE, 100 Nathan Road, Tsim Sha Tsui, Kowloon

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Shop LG2-30, Festival Walk, Tat Chee Ave.

+852 2265 7050

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Silvercord, 2F, Tsim Sha Tsui, Kowloon

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Langham Place, L3, Mong Kok, Kowloon

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i.t blue block 6F Hysan Place, Causeway Bay

+852 2367 2311

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United States

Barneys New York

Madison Avenue Flagship, Foundation Level, 660 Madison Ave, New York, NY 10065

Barneys New York Web

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10 Corso Como New York

1 Fulton St, New York, NY 10038

+1 212-265-9500

United Kingdom

Fenwick GF

63 New Bond Street, London

The Conran Shop Chelsea

Michelin House, 81 Fulham Road, London, SW3 6RD

020 7589 7401

The Conran Shop Marylebone

55 Marylebone High Street, London, W1U 5HS

020 7723 2223

The Conran Shop

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The Conran Shop at Selfridges

Selfridges & Co. Lower Ground Floor, 400 Oxford Street, London W1A 1AB

0207 3183 791


The Atelier & Co.

8/F Delta House, 2 Alexandra Rd.

+65 8869 2830

The Floral & Atelier

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#311-1 (3F), No.999, SH IAPM PLAZA, Middle Huaihai Rd, Xuhui district, SH

the balancing

Floor 2/4, NO.8, North Caoxi Road, Xuhui District, Shanghai, China


#1309 (1F) & 2302 (2F), No.19, Chengdu Sino-Ocean Taikoo Li, Da Cisi Rd, Jinjiang district, CD


S1-10#&S1-15#,S1-20#&S1-23#(F1/F2, south area of Bei Li SANLITUN, Chao Yang district, BJ

SZ MIXC WORLD i.t blue block

#B111/LG08/SL108/SL208号商铺 # B111/LG08/SL108/SL208, HuaRun MixC World, Nanshan district, SZ

SH HKRI TAIKOOHUI i.t blue block

#LG128 (LG1), No. 798, HKRI TaikooHui, West Nanjing Rd, Jing’an district, SH


No.405, Julu Road, Shanghai, China

+86 21 62256273



Itis Cafe Flower Boutique, Luxury Gallery "Sady Pobedy"

10th April Sq., Odessa



R&F Mall

Lot G-059, Mercu 1, Jalan Tanjung Puteri 1, 80300 Johor Bahru

+607-266 2626

Sunway Pyramid

Lot F1-09 Sunway Pyramid, No.3 Jalan PJS 11/15, Bandar Sunway, 47500 Petaling Jaya, Selangor.


Mid Valley

Lot No. T005c, South Court 3rd Floor, Mid Valley Megamall, Lingkaran Syed Putra, 59200 Kuala Lumpur


Head Office

52-1 Nonhyun-ro 159 gil, Gangnam-gu,
Seoul, South Korea
+82 (0)2 516  5618 

Overseas Sales Inquiry

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